Jazz is as vital as ever, with vibrant local scenes, active educators and thousands of jazz recordings released each year. However, the jazz community lacks a central organization to coordinate and maximize its vast resources, and must take a mainstream new media approach through social and professional networking. The Jazz Forward Coalition (JFC) was formed by a consortium of industry leaders who seek to raise jazz's profile by enhancing its vitality and cultural relevance. The organization's leadership group includes: Peter Gordon (Thirsty Ear Recordings), Michael Ricci (All About Jazz), Marty Ashby (MCG Jazz), Don Lucoff (DL Media) and Jeff Myers (THIS IS RED Agency).
JFC plans to utilize existing and emerging technologies in order to sustain growth and expose jazz to an under-served community. The goals of the organization include creating a central hub for the jazz industry, a global brand for jazz, and a leadership voice for the jazz community. They plan to reach these goals through grants, fundraising efforts, music industry partnerships and with an online presence.
The work of the JFC will be focused on four levels: connectivity via a business-to-business website; a global voice that speaks both within the community and outside; a knowledge base library of tools bringing marketplace solutions to its membership base; and strategic partnerships to help with mainstream market penetration and economic viability.
JFC will create an interactive website that will allow jazz professionals to network, publish and exchange information and access marketplace tools. An online newsletter, "Business of Jazz," has already been developed to keep jazz professionals up-to-date on industry news and trends.
Thursday, November 11, 2010
Creating A Jazz Hub
Veteran jazz publicist Don Lucoff has just announced the official launch of the Jazz Forward Coalition, a "global and unified voice for jazz." Joining Lucoff in developing the organization have been Michael Ricci, founder/owner of AllAboutJazz.com, Peter Gordon of Thirsty Ear Recordings, Martin Ashby of MCG Jazz, and Jeff Myers of THIS IS RED Agency. Here's the group's news release.